Boost Your Marketing Strategy with AI‑Driven Insights
Leverage innovative AI‑driven techniques in attribution, marketing mix modeling, lifetime value prediction, fraud detection, and recommendation engines. Harness the power of AI to design your winning strategy.
AWS Advertising and Marketing Technology Competency
The AWS Advertising and Marketing Technology Competency guarantees that Mutt Data can support faster innovation, operational efficiency, and effective collaboration. We are certified as experts in five critical areas:
- Audience & Customer Data Management
- Privacy-Enhanced Data Collaboration
- Ad Intelligence & Measurement
- Ad Platforms
- Digital Customer Experience
Mutt Data is the only AWS Partner in the SOLA region with this competency.
Marketing Mix Modeling
Harness the Power of AI to tackle modern advertising challenges. Efficiently allocate your advertising budget across various channels and campaigns while avoiding overspending. Integrate and compare performance data from different offline and online channels, complement user-level attribution, and avoid bottom-of-the-funnel bias.
Accurately measure the incremental effects of your marketing efforts with AI-driven frameworks. With Marketing Mix Modelling, understand the true incremental impact of each media source on both online and offline channels.
Learn more about Marketing Mix Modeling+30%GMV increase
–12%Spend reduction
Multi-Touch Attribution
15% Budget redistribution on ROAS-efficient channels
Employ custom attribution models based on game theory to determine each channel’s contribution without biases. Accurately track and assign credit to every touchpoint in a customer’s journey in real-time based on their incremental contribution.
Feed your findings into machine learning-based budget allocation systems to optimize marketing efforts for maximum ROI.
Customer LTV Prediction
100K Enabled focus shift to loyalty campaigns for their top 100K users.
12% Reduction in MKT costs on ineffective LTV channels.
Use machine learning to analyze user behavior, social media, and purchase habits to find opportunities for up-selling and cross-selling that are specific to your industry.
Understand the drivers behind Lifetime Value (LTV) and adapt marketing strategies, campaigns, and investments in acquisition, retention, and engagement toward customer retention efforts.
Maximize the Benefits of AI. Predict LTV for as many as 12 months using data from just 20 days.
Learn more about Customer Life Time ValueCustomer CHURN Prediction
100K Dollars per year saved on customer retention and acquisition reduction.
20% Improvement in the effectiveness of customer retention programs.
Fact: Acquiring a new client is more expensive than retaining existing business..
Using available customer data (including purchase history, product usage website/app/services activity, and implicit/explicit customer feedback) our ML models can score a customer’s risk of leaving to launch reactivation efforts through customized push notifications, ad campaigns, or emails.
Recognize patterns and drivers that impact churn negatively or positively to adapt strategy and improve customer retention and engagement programs.
Learn more about Customer Life Time ValueProgrammatic Fraud Detection
12% Of purchases flagged as fraud.
+50K Said 12% represents 50-120K USD saved monthly.
Online advertising fraud can cost businesses millions and damage their reputation. Detecting and preventing it requires sophisticated algorithms to distinguish legitimate from fake clicks.
Real-time ML analysis is necessary for prevention as fraudsters use ever-evolving schemes. Adaptable algorithms are essential to keep up with new fraud patterns as traditional rule-based systems struggle to keep up.
Custom MarTech Solutions
If you have a specific problem that needs solving, we’re up for the challenge! In addition to the use cases mentioned, we also provide custom artificial intelligence and machine learning consultancy to help you find the precise solution your business needs. Let us put our expertise to work for you and help you achieve your unique goals.
