The Muttdata Blog:  
A Knowledge Center for Nerds

A knowledge hub full of insights, frameworks, and technical deep dives.

mrge | A Data Platform Migration to Databricks
Case studies
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OpenAI just launched ads in ChatGPT. Here's what marketers need to know.
Visual representation of how GPT ads insert themselves into a conversation
Martech
October 2, 2026

OpenAI just launched ads in ChatGPT. Here's what marketers need to know.

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Google Ads Target CPA & Target ROAS Bidding Change: What to Know
Paid Media Optimizer
September 25, 2026

Google Ads Target CPA & Target ROAS Bidding Change: What to Know

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Mixilo Now Calculates Your Target, Not Just Your Optimal Spend
a picture depecting target roas on a bar
Paid Media Optimizer
September 18, 2026

Mixilo Now Calculates Your Target, Not Just Your Optimal Spend

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Why All Our Pilots Are A/B Experiments
A visual representation of A/B testing
Martech
Paid Media Optimizer
September 10, 2026

Why All Our Pilots Are A/B Experiments

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MuttData is now ISO 27001 certified!
ISO 20071 Certified
Company
September 7, 2026

MuttData is now ISO 27001 certified!

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What if every Black Friday got smarter?
Event Calendar represented thought a graphic of increasing sales by seasonality
Paid Media Optimizer
Martech
September 3, 2026

What if every Black Friday got smarter?

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Stop babysitting Black Friday, without losing control — introducing Events Calendar
Events calendar shown in a picture
Paid Media Optimizer
Martech
August 27, 2026

Stop babysitting Black Friday, without losing control — introducing Events Calendar

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What It's Like to Work with Mixilo: Muttdata’s Paid Media Optimizer
Paid Media Optimizer
Martech
August 19, 2026

What It's Like to Work with Mixilo: Muttdata’s Paid Media Optimizer

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Using AI to Fix Paid Media Waste
Martech
Paid Media Optimizer
July 30, 2026

Using AI to Fix Paid Media Waste

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case studies
July 1, 2026
mrge | A Data Platform Migration to Databricks
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case studies
May 22, 2026
Rappi | Scaling Paid Media with Automations
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case studies
May 4, 2026
Legal Operations Case Study | Agentic AI & Intelligent Case Grading
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case studies
April 22, 2026
MODO - AI POC to Production Search Engine
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Mercado Libre Logo
case studies
April 13, 2026
Mercado Libre - Gen AI Growth Engine
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case studies
April 8, 2026
Mercado Libre Case Study | Multimodal AI for Branding
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The Mabe Case Study
case studies
March 4, 2026
Mabe Case Study | Impression Share Optimization
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case studies
February 5, 2026
Ripley Case Study | AI Campaign Optimization
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case studies
February 4, 2026
Social Learning Case Study | AI-Driven CPA Reduction
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case studies
January 30, 2026
Mercado Libre's Customer Data Platform
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Mail Americas Logo
case studies
January 13, 2026
MailAmericas - MDP Migration, -35% Costs
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case studies
January 5, 2026
BCP Case Study | AI Campaign Investment
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Connecture
case studies
October 22, 2025
Connecture - Marketing Data Platform
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Nimble Gravity
case studies
October 15, 2025
Nimble Gravity Case Study | Modern Data Platform for CX
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Clip
case studies
October 1, 2025
Clip Case Study | Regulatory Reporting Automation
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Mercado Libre identity resolution
case studies
September 12, 2025
Mercado Libre Case Study | Identity Resolution at Scale
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RapidSOS
case studies
July 15, 2025
RapidSOS Case Study | Real-Time Data for Emergencies
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Clip
case studies
June 3, 2025
Clip Case Study: HR Data Automation on Databricks
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Inconcert
case studies
May 26, 2025
Enhanced Customer Experience through a Modern Data Platform
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Clip
case studies
May 13, 2025
Clip Case Study | Databricks Migration for Fintech
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Trafilea
case studies
April 7, 2025
Trafilea Case Study | Demand Forecasting for E-Commerce
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Mercado Libre
case studies
February 10, 2025
Mercado Libre Case Study | Gen AI for SMB's
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Mercado Libre
case studies
December 12, 2024
Mercado Libre Case Study | Enterprise Paid Media Operations
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Bombo
case studies
October 8, 2024
Bombo Case Study | AI Personalization for Engagement
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Clip
case studies
September 19, 2024
Clip Case Study | Data Platform Modernization
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Symbl.ai
case studies
August 1, 2024
Symbl.ai Case Study | Conversational AI Implementation
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Forus Consumer Fanatic
case studies
June 24, 2024
Forus Case Study | Real-Time Retail Analytics
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Mercado Libre
case studies
April 23, 2024
Mercado Libre Case Study | Lift-Based Attribution Model
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Mercado Pago
case studies
March 5, 2024
Mercado Pago Case Study | AdTech for Fintech
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LangChain
case studies
February 5, 2024
LangChain Case Study | Building AI Agents
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Yarn
case studies
December 3, 2023
Yarn Case Study | AI Budget Optimization for ROAS
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Modo
case studies
October 20, 2023
MODO Case Study | Fintech Data Platform Acceleration
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Addi
case studies
July 17, 2023
Addi Case Study | Modern Data Platform for Fintech
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X3M
case studies
June 13, 2023
X3M Case Study | Mobile Ad Revenue Optimization
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Etermax
case studies
May 4, 2023
Etermax Case Study | CPC Reduction with AI
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Mercado Libre
case studies
January 16, 2023
Mercado Libre Case Study | Paid Media Optimization
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Sirum
case studies
December 21, 2022
Sirum Case Study | Computer Vision in Healthcare
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Ank
case studies
December 1, 2022
Ank Case Study | Fintech Reconciliation Automation
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ClassDojo
case studies
November 18, 2022
ClassDojo Case Study | Data Platform for EdTech
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Habitat
case studies
November 1, 2022
Habitat Logistics Case Study | ML Demand Forecasting
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