Smarter Paid Media Starts Here
Powered by AI
Elevate your paid media operations with AI-powered intelligence. Automatically optimize your media budget to maximize conversions or revenue- within your ROAS or CPA targets.
Meet Mutt Data’s Paid Media Optimizer
Spot What’s Working—Fast
Track cross-channel campaign performance and optimization impact in real-time with granular accuracy. Save valuable time by easily comparing predicted vs. actual results across spend, revenue, and ROAS in one place.
Plan Smart, Execute Smarter
Take your media buying to the next level. Our AI enhances your decision-making to boost performance and confidence. Review AI-powered budget recommendations tailored to your goals. Compare spend, ROAS, and revenue impact across channels—before applying.
Your Media Plan, in Action
See your investment plan, historical performance, and results—all in one place. Track spend vs. targets in real time, monitor revenue progress, and ensure efficient execution every step of the way.
Key Benefits
Boost performance with AI: Automatically optimize your paid media campaigns in real time. Our smart automations monitor, alert, and adjust 24/7 to maximize ROI.
Plan smarter, spend better: Use accurate forecasts and cross-campaign insights to build media plans that capitalize on seasonality, special events, and channel synergies.
Stay in control, effortlessly: Get a unified view of all your campaigns and KPIs in one intuitive dashboard, so you can act quickly and make confident decisions.
How it Works
Equip your team with sharper insights and smarter decisions - every step of the way.
Kick Off
With a Pilot
Easily connect your paid media channels and attribution via API to centralize your media plan and performance data—then start testing optimizations
Get Daily
Recommendations
Our system estimates saturation curves at campaign and ad group level to deliver daily suggestions
Optimize
Your Budget
Apply our Paid Media Optimizer’s daily recommendations manually or automatically
Track Real
Results
Monitor prediction accuracy and compare the additional net revenue generated by following our optimizations
What They Are
Saying About Us
With the Paid Media Optimizer, we haven’t just optimized our Cost Per Lead (CPL) — we’ve also gained something equally valuable: time. Thanks to the platform’s flexibility and automation features, there’s no longer a need to manually adjust campaigns every day. The optimizer works in the background, allowing us to focus on higher-impact strategic decisions, with the peace of mind that performance remains on track.
Federico Bourdieu
Demand Generation Manager
at Social Learning
Beyond the positive results we achieved with the Paid Media Optimizer —more conversions and a lower Cost Per Lead (CPL)—, what truly stands out is the support from the Mutt Data team. They are always present, attentive to every detail, and fully committed to continuous improvement and achieving our goals.
Gisselle Méndez Ramírez
Director of Marketing and Innovation
at Universidad Insurgentes
We are amazed by the results we have achieved, which has helped us increase our ROAS by over 38% across our online campaigns. Mutt Data’s Paid Media Optimizer has become an essential tool for our success and we are grateful for their partnership.
Daniel Recht
Creative & Digital Director at Yarn
at Yarn
At AppsFlyer, we believe accurate attribution is the foundation of effective marketing. That’s why we’re excited to be integrated into Mutt Data’s Paid Media Optimizer. This collaboration combines AppsFlyer’s AI attribution accuracy and fraud protection with Mutt’s AI-driven optimization engine, helping marketers drive better results across digital campaigns. We are excited to partner with them for this solution, as well as MMM and Multi-Touch Attribution solutions that allow marketers to better harness their data.
Noelia Acosta
Senior Commercial Partnerships Manager, LATAM
at AppsFlyer
